COMMERCIAL WORK
Commercials and Branded Content - Short (2023)
COMMERCIAL WORK (Commercials and Branded Content - Short)
JPG
JPG
VIMEO
1m:07s
Second Life - WXY
FAN XIANG CO., LTD
Official Selection
| Title of Piece: | Second Life |
|---|---|
| Brand: | WXY |
| Production Company: | FAN XIANG CO., LTD |
| Director(s): | Joi Weng |
| Producer(s): | Joi Weng, Su Zan Kang |
| Client: | WXY |
| Director of Photography: | Yu Lee |
| Production Design: | Joi Weng |
| Editor: | Yu Lee |
| Creative Director: | Joi Weng |
| Script: | Joi Weng |
| Visual Effects: | Su Zan Kang |
| Colour Grading: | Yun Chen |
| Instagram Tag: | @whynotwxy @w.joi #Secondlife #wxyshoes #wxysecondlife |
| Sound Design: | Jen-Shuo Chen |
| Short Synopsis: | Inspired by "Second Life Toys," an ad for organ donation in Japan, we try to reuse every part of unsold inventory. In some cases, dead stocks damaged, defective, or cannot be sold for other reasons could regenerate as a new product with quality, beauty, and reuse. The burning shoes connect the lifeless dunes and the peeling model, which reflects the dead inventory situation. Through the prosperous newborn fields and turning everything into a new life, which idea taken from the burning of the twigs after harvesting crops in the fields becomes Nutrients for the earth, re-sow new life, and all have a chance to regain a second life. |
| Extra Credit 1: | Drone Photography: Kevin Chen |
| Extra Credit 2: | Focus Puller: Bo Wei Chen |
| Extra Credit 3: | Makeup: Nayi Chang |
| Extra Credit 4: | Talent: Vanessa Pan |
| Extra Credit 5: | First Assistant Camera: Lung Fang Pan |
