Official Selection Second Life Commercial Work: Commercials and Branded Content - Short

BRANDWXY

PRODUCTION COMPANYFAN XIANG CO., LTD

DIRECTOR(S)JOI WENG

PRODUCER(S)JOI WENG, SU ZAN KANG

CLIENTWXY

DIRECTOR OF PHOTOGRAPHY YU LEE

PRODUCTION DESIGN JOI WENG

EDITOR YU LEE

CREATIVE DIRECTOR JOI WENG

SCRIPT JOI WENG

VISUAL EFFECTS SU ZAN KANG

COLOUR GRADING YUN CHEN

INSTAGRAM TAG @WHYNOTWXY @W.JOI #SECONDLIFE #WXYSHOES #WXYSECONDLIFE

SOUND DESIGN JEN-SHUO CHEN

SHORT SYNOPSIS INSPIRED BY "SECOND LIFE TOYS," AN AD FOR ORGAN DONATION IN JAPAN, WE TRY TO REUSE EVERY PART OF UNSOLD INVENTORY. IN SOME CASES, DEAD STOCKS DAMAGED, DEFECTIVE, OR CANNOT BE SOLD FOR OTHER REASONS COULD REGENERATE AS A NEW PRODUCT WITH QUALITY, BEAUTY, AND REUSE.

THE BURNING SHOES CONNECT THE LIFELESS DUNES AND THE PEELING MODEL, WHICH REFLECTS THE DEAD INVENTORY SITUATION. THROUGH THE PROSPEROUS NEWBORN FIELDS AND TURNING EVERYTHING INTO A NEW LIFE, WHICH IDEA TAKEN FROM THE BURNING OF THE TWIGS AFTER HARVESTING CROPS IN THE FIELDS BECOMES NUTRIENTS FOR THE EARTH, RE-SOW NEW LIFE, AND ALL HAVE A CHANCE TO REGAIN A SECOND LIFE.

EXTRA CREDIT 1 DRONE PHOTOGRAPHY: KEVIN CHEN

EXTRA CREDIT 2 FOCUS PULLER: BO WEI CHEN

EXTRA CREDIT 3 MAKEUP: NAYI CHANG

EXTRA CREDIT 4 TALENT: VANESSA PAN

EXTRA CREDIT 5 FIRST ASSISTANT CAMERA: LUNG FANG PAN