COMMERCIAL WORK
Commercials and Branded Content - Short (2023)
COMMERCIAL WORK (Commercials and Branded Content - Short)
JPG
JPG
MP4
1m:22s
Life Goes On - WXY
FAN XIANG CO., LTD
Official Selection
| Title of Piece: | Life Goes On |
|---|---|
| Brand: | WXY |
| Production Company: | FAN XIANG CO., LTD |
| Director(s): | Joi Weng |
| Producer(s): | Joi Weng, Su Zan Kang |
| Client: | WXY |
| Director of Photography: | Yu Lee |
| Production Design: | Joi Weng |
| Editor: | Yu Lee |
| Creative Director: | Joi Weng |
| Script: | Joi Weng |
| Copywriter: | WXY |
| Visual Effects: | Su Zan Kang |
| Colour Grading: | Yun Chen |
| Instagram Tag: | @whynotwxy @w.joi #lifegoeonwxy #wxyshoes #lifegoeson |
| Sound Design: | ODd |
| Short Synopsis: | The world has been shrouded in covid and war in recent years, and the concept of death is vague and confusing for everyone. Death is a random fact; grief changes shape but it never ends, even though, in a stagnant and chaotic world, life has to go on. The film starts with a person who was left behind. She wants to know what's beneath by falling into different spaces, from a room to a fortress and then the sea, which reflects the subconscious, preconscious, and conscious, through garbled "numbers" from her hand that break the linear boundaries of time and space. After pursuing an unknown guide (a black outfit) through the "calendar" and "invoice" that represent "her" (the model's) daily record, entering the ocean that connects the present and eternal worlds, and realizing that this is a process of accepting death and leaving, she guided the final journey on the dark road. |
| Extra Credit 1: | Drone Photography: Kevin Chen |
| Extra Credit 2: | Focus Puller: Bo Wei Chen |
| Extra Credit 3: | Vocal: Mango Lin |
| Extra Credit 4: | Talent: Felicia Fan |
| Extra Credit 5: | First Assistant Camera: Lung Fang Pan |
