COMMERCIAL WORK
Craft: Direction (2023)
COMMERCIAL WORK (Craft: Direction)
JPG
MP4
1m:12s
Savanna Dry Goods - Savanna Dry Premium Cider
Carbon Films
Official Selection
Title of Piece: | Savanna Dry Goods |
---|---|
Brand: | Savanna Dry Premium Cider |
Production Company: | Carbon Films |
Director(s): | Mzonke Maloney |
Producer(s): | Martina Schieder / Kirsten Clarence |
Agency: | Grey / WPP Team Liquid |
Client: | Distell |
Director of Photography: | Julian Robinet |
Production Design: | Michael Linders |
Editor: | Xander Van Der |
Creative Director: | Marcelle Du Plessis |
Visual Effects: | Charmaine Greyling & Darian Simon @ Strangelove Post Production |
Colour Grading: | Nic Apostoli @ Comfort & Fame |
Costume Design: | Wanda Lephoto |
Instagram Tag: | @carbonpeople @dustybarryblancochucks @savannacider |
Sound Design: | Field Audio |
Short Synopsis: | Seriously, people are generally not serious about sustainability. So we made something that addresses this nonchalance in a playful and witty way. Everything is melting and instead of giving up, we’d rather prepare for the inevitable and add some drip to our exit party. Wanda Lephoto in collaboration with Savanna has created a range of sustainable clothing for a world underwater |
Extra Credit 1: | Group Head Art Director: Kevin Radebe |
Extra Credit 2: | Group Head Copywriter : Tyler Lambert |
Extra Credit 3: | Chief Creative Officer : Fran Luckin |