COMMERCIAL WORK
(Craft: Direction)
Akbank Youth - The mind has many ways - Akbank
Anima Istanbul
Official Selection
|
Title of Piece:
|
Akbank Youth - The mind has many ways |
|
Brand:
|
Akbank |
|
Production Company:
|
Anima Istanbul |
|
Director(s):
|
Aytug Ungor |
|
Producer(s):
|
Hatice Acar - Seda Eroglu |
|
Agency:
|
TBWA Istanbul |
|
Client:
|
Akbank |
| Instagram Tag: |
@aytugungor @haticeacar1 @animaistanbul #GelecekGenclerleGelecek |
| Short Synopsis: |
In Turkish, there is an idiom called "Aklın Yolu Bir," which translates to "The way of the mind is one." In this commercial, Akbank, one of the largest Turkish banks, poses a question to young individuals: "Is there really just one way?" Three young people respond negatively, suggesting that there are numerous possibilities and paths to explore. In the commercial, we visually depict their ideas using vibrant kaleidoscopes surrounding them. The message conveyed is that Akbank encourages and supports young people in all aspects of life, promoting diverse approaches and opportunities. |
JPG
MOV
58s
