COMMERCIAL WORK
Craft: Costume Styling (2023)
COMMERCIAL WORK (Craft: Costume Styling)
JPEG
MP4
1m:45s
What the Fanta - The Fabulous Flavour Hunt - Fanta
Simon & Paul GmbH
Shortlist
| Title of Piece: | What the Fanta - The Fabulous Flavour Hunt |
|---|---|
| Brand: | Fanta |
| Production Company: | Simon & Paul GmbH |
| Director(s): | Daniel Lundh |
| Producer(s): | EP: Simon Fessler, Producer: Marit Stritz |
| Agency: | OpenX for WPP APAC |
| Client: | The Coca Cola Company |
| Director of Photography: | Filip Maarek |
| Production Design: | Vincente Ben |
| Editor: | Bo Ismono |
| Creative Director: | Sarah-Leith Izzard, Stratos Efstathiou |
| Script: | Sarah-Leith Izzard, Daniel Parmenter |
| Copywriter: | Daniel Parmenter |
| Visual Effects: | Slaughterhouse Hamburg |
| Colour Grading: | Romola Davies (Slaughterhouse Hamburg) |
| Animation: | Slaughterhouse Hamburg |
| Costume Design: | Núria Durà |
| Music Composer: | Sizzer Amsterdam |
| Instagram Tag: | @simonundpaul @lundh.daniel @simonfessler @filipmaarek @thecocacolaco @ogilvyhongkong @vicente_ben_design @youknowthebo @slaughterhouse_postproduction @frystudioshamburg @foodstudio_weymann @nuriadurawork @m_kaia @marla_justine @piamaskdesign |
| Sound Design: | Florian Kruse & Till Berg (Fry Studio Hamburg) |
| Short Synopsis: | The Fabulous Flavour Hunt (#What the Fanta) is a worldwide Fanta campaign that offers customers an interactive guessing game and the chance to win prizes along the way. Fanta launched four new mystery flavours that are all in the same purple colour with the title #What the Fanta on its bottle. To promote the elaborate flavour hunt, Fanta enlisted Director Daniel Lundh and Hamburg based production Simon & Paul to film a five episode commercial series that launched on different media platforms. The films take you into a world of retro-pop, somewhat a new interpretation of what feels like a 60s television game show where the extraordinary Gloria is trying to figure out the mystery flavours of the new „What the Fanta“. Throughout the episodes we discover new clues and get to know the characters of Gloria and her flavour hunters with a final reveal in the last episode. |
| Extra Credit 1: | Food Stylist: Frank Weymann |
| Extra Credit 2: | Liquid Stylist: Marcelo Castillo |
| Extra Credit 3: | Hair Stylist: Pia Norberg |
