COMMERCIAL WORK
(Craft: VFX/Animation)
Renault "Rafale" - Renault
Birth
Raw Selection
Title of Piece:
|
Renault "Rafale" |
Brand:
|
Renault |
Production Company:
|
Birth |
Director(s):
|
Dan Di Felice |
Agency:
|
Publicis Conseil |
Client:
|
Renault |
Director of Photography: |
Khalid Mohtaseb |
Editor: |
Sophie Fourdrinoy |
Creative Director: |
Marcelo Vergara |
Copywriter: |
Tanguy Gallis |
Visual Effects: |
The Mill Paris |
Colour Grading: |
Julien Alary |
Animation: |
The Mill Paris |
Short Synopsis: |
French carmaker Renault unveils its new model in a poetic film that pays tribute to its heritage, but also to its future. Few people are aware that Renault's history is not only written on the road, but also in part in the skies, with the 1933 takeover of the manufacturer Caudron, from which the Caudron-Renault-Rafale aircraft was born. This is a significant chapter in the history of the conquest of the skies, and one that Renault wanted us to relive through its latest brand campaign. The film retraces the epic story of Hélène Boucher, a woman pilot renowned for her numerous speed records, while also honouring Maryse Bastié and Adrienne Bolland, icons of French aviation. A poetic advert unveiled at the Paris Air Show at Le Bourget. |
Extra Credit 1: |
VFX Supervisor (The Mill Paris) : Stéphane Pivron |
Extra Credit 2: |
CG Supervisor (The Mill Paris) : Valentin Lesueur |
Extra Credit 3: |
VFX producer (The Mill Paris) : Sébastien Noyon |
Extra Credit 4: |
Executive Producer (The Mill Paris) : Fabrice Damolini |