COMMERCIAL WORK
(Craft: Colour Grading)
Genuine Since - Ray Ban
One Thirty-Eight Productions
Official Selection
Title of Piece:
|
Genuine Since |
Brand:
|
Ray Ban |
Production Company:
|
One Thirty-Eight Productions |
Director(s):
|
Alasdair McLellan |
Producer(s):
|
One Thirty-Eight Productions |
Client:
|
Ray Ban |
Creative Director: |
Filippo Vezzali & Laura Vandenbergh |
Colour Grading: |
Jamie Noble |
Instagram Tag: |
@jamienoble_colour |
Short Synopsis: |
Iconic eyewear brand Ray Ban has launched its Genuine Since campaign with a sun-drenched short film directed by Alasdair McLellan with colour grading by Studio RM’s Jamie Noble. With a distinct 80s sensibility, McLellan’s film explores what it means to be authentic: to fight for what is right, to leave unsatisfactory jobs, to proclaim affection and to take charge of one’s personal style. |