COMMERCIAL WORK
(Craft: Direction)
Perwoll Remake - Perwoll
e+p films GmbH
Official Selection
|
Title of Piece:
|
Perwoll Remake |
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Brand:
|
Perwoll |
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Production Company:
|
e+p films GmbH |
|
Director(s):
|
David Helmut |
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Producer(s):
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Sven Franzen (e+p films), Alina Koll (HeimatTBWA Düsseldorf) |
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Agency:
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Heimat TBWA Düsseldorf |
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Client:
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Henkel AG & Co. KGaA |
| Director of Photography: |
David Helmut, Armin Kottek |
| Production Design: |
Eva Ventova |
| Editor: |
Christopher Klotz |
| Creative Director: |
Marjorieth Sanmartin (Executive Creative Director), Verena Bonsels (Creative Director), Vivien Götte (Creative Director) |
| Script: |
David Helmut (Director), Marjorieth Sanmartin (Executive Creative Director), Verena Bonsels (Creative Director), Vivien Götte (Creative Director) Kira Jacob (Copywriter) |
| Copywriter: |
Kira Jacob |
| Visual Effects: |
Pirates N Paradise Video- & Postproduction GmbH / südlich-t GmbH |
| Colour Grading: |
Pirates N Paradise Video- & Postproduction GmbH / südlich-t GmbH, Colorist: Berkan Ustalar |
| Animation: |
Pirates N Paradise Video- & Postproduction GmbH / südlich-t GmbH |
| Costume Design: |
Frank Wilde |
| Music Composer: |
Massive Music / 3Klang GmbH |
| Instagram Tag: |
#perwoll #perwollremake #mitperwollgewaschen #rethinkfashion #davidhelmut #epfilms |
| Sound Design: |
Massive Music / 3Klang GmbH |
| Props Stylist: |
Eva Ventova |
| Short Synopsis: |
“Everyone in Germany knows the famous Perwoll line 'Is this new? No washed with Perwoll'. And they remember the iconic 80s commercials filled with heavy backcombed hair, perms and big fluffy wool sweaters. But Perwoll is no longer a wool-only-detergent so had to confront this public misconception and show that it’s designed for all types of clothing. So they decided to use the styles of their 80s commercials to dispell this. This beautifully sarcastic homage got the message across, made people smile and took the brand back into the cultural zeitgeist.” |
| Extra Credit 1: |
Agency Art Directors: Alina Reichert (Art Director), Lynn Geppert (Art Director) |
| Extra Credit 2: |
Agency Account Team: Gilles Frapaise (Global Business Director), Julia Daumen (Account Director), Kim Thönnissen (Account Manager) |
JPG
MP4
32s
