Bacardi - It's A Mood

COMMERCIAL WORK (Craft: Cinematography)

JPG

MP4 2m:27s

Title of Piece:	Bacardi - It's A Mood
Brand:	Bacardi
Production Company:	LoudMouth Film
Director(s):	Aakash Bhatia
Producer(s):	Priyanka Bangia
Agency:	Virtue Wordlwide
Client:	Bacardi
Instagram Tag:	@loudmouth.film @aakashbhatia @_pforpriyanka @amrita627 @satchith_paulose @the_great_parade @dos.two_ @nicola.gasparri @jitenarora @tanunotanickname @adityatendulkar
Short Synopsis:	The visual journey was to create something that has its roots in the Cuban Afro textures but finds its own in an Indian landscape. Colourful, vibrant and kinetic. Capturing the mood with a camera that has a design but also to capture the authenticity of these people in their natural party habitat. The film was a reflection of this colourful energy, where the camera moves in a designed manner through and still stays in the thick of the fun almost like its a character. To emphasise the contagious celebratory nature of the campaign, the colour palette with lots of bright, saturated hues is an ode to the classic bacardi and cuban routes but done in the Indian fashion way. The cinematography is a mix of spontaneous moments and skilfully choreographed shots, working together to create a fun and immersive experience that would make one want to be at this big party.