COMMERCIAL WORK
Craft: Use of Sound & Music (2023)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
MP4
1m:32s
KIA FIFA - KIA, FIFA
Stink GmbH
Official Selection
| Title of Piece: | KIA FIFA |
|---|---|
| Brand: | KIA, FIFA |
| Production Company: | Stink GmbH |
| Director(s): | Salomon Ligthelm |
| Producer(s): | Isabel Kast |
| Agency: | INNOCEAN |
| Client: | KIA, FIFA |
| Music Composer: | Tip Florijn van den Bos |
| Instagram Tag: | @massivemusic |
| Sound Design: | MassiveMusic Berlin |
| Short Synopsis: | The challenge was to write music that would underline the universal emotions people going through when they’re watching the world cup. The excitement, the joy and the pain. It was important that the music itself would feel grounded and have something universally relatable. The world cup has something tribal but still brings all different kinds of people and cultures together. The music had to give that same feeling. We did this by recording different kinds of acoustic instruments and blending them with modern production style. We recorded anything from guitars, to middle eastern frame drums to a vintage drummachine. When we brought this all together it resulted in a modern yet folky score that perfectly incapsulates the spirit of what the worldcup is all about. |
| Extra Credit 1: | Joss Brightwell |
