COMMERCIAL WORK
Craft: Use of Sound & Music (2023)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPEG
MP4
1m:05s
Weight Watchers - Wellbeing - Weight Watchers
Simon & Paul GmbH
Shortlist
Title of Piece: | Weight Watchers - Wellbeing |
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Brand: | Weight Watchers |
Production Company: | Simon & Paul GmbH |
Director(s): | Ivan Jurado |
Producer(s): | EP: Simon Fessler, Producerin: Marit Stritz |
Agency: | Lead: CarlNaan, additional: Styleheads, Boom |
Client: | Weight Watchers |
Director of Photography: | Alex Raparitz (Persona ), Mario Lerma (Persona ) |
Production Design: | Betty Hagemann |
Editor: | Maxi Willmann |
Creative Director: | Bernhard Labitzke, Wiebke Neumann |
Script: | Andreas Kurhan & Maja Creutzberg |
Copywriter: | Andreas Kurhan |
Colour Grading: | Nadia Khairat |
Costume Design: | Richarda Venjacob |
Music Composer: | 2WEI Works (2WEI Music GmbH Hamburg) |
Instagram Tag: | @simonundpaul @ivan___jurado @_____persona._ @simonfessler @t_paul @m_kaia @charlottenwrth @marla_justine @bettyhagemann @ricarda.venjacob @maxi.willmann @nadia.khairat @2weimusic |
Sound Design: | Michael Krüger (Hello Robin GmbH Hamburg) |
Short Synopsis: | With this campaign we present the new values of WW through a manifesto film that proclaims how wellbeing is about feeling good with yourself and the way you follow your goals. This is not about losing weight anymore. It's a combination of a strong voice over with a series of vignettes that show real people experiencing their own driven day-to-day situations with a great feeling of wellbeing. |