COMMERCIAL WORK
Commercials and Branded Content - Short (2023)
COMMERCIAL WORK (Commercials and Branded Content - Short)
JPEG
MP4
1m:00s
Google - every climate-friendly decision counts - Google
Simon & Paul GmbH
Raw Selection
| Title of Piece: | Google - every climate-friendly decision counts |
|---|---|
| Brand: | |
| Production Company: | Simon & Paul GmbH |
| Director(s): | Jara Moravec |
| Producer(s): | EP: Tobias Paul, Producer: Ariane Gengelbach & Susan Barenberg-Mellin |
| Agency: | Wieden+Kennedy Amsterdam |
| Client: | |
| Director of Photography: | Alexandre Jamin |
| Production Design: | Eugenio Perazzo |
| Editor: | Sam Bould | Final Cut London |
| Creative Director: | Zeynep Orbay, Mohamed Diaa |
| Copywriter: | Greg Ormrod, Christina Rankel |
| Visual Effects: | Glassworks Amsterdam |
| Colour Grading: | Scott Harris |
| Animation: | Glassworks Amsterdam |
| Costume Design: | Tabassom Charaf |
| Music Composer: | Mulatu Astake |
| Instagram Tag: | @simonundpaul @t_paul @at_ari @susanbarenberg @google @wkamsterdam @ jaramoravec @alexjamin @maren_heyn_dop @charlottenwrth @finalcutedit @studioperazzo @tabicharaf |
| Sound Design: | Studio Funk Berlin |
| Short Synopsis: | “Every climate-friendly decision counts“ shows that no matter how small our climate-friendly actions are, together it counts towards something much, much bigger. In addition, every decision counted in how we also produced this film. Together with our Green Consultant Maren Heyn, we explored ways to minimize our carbon emissions. These included traveling to the shoot location by train using e-cars, choosing to stay in eco-friendly hotels. On set, we were serving vegan meals using Fair Trade products as well as using sustainable and local suppliers. There was no use of single- use plastics – we used refillable drinking bottles, tupperware, cups and cans. For conserving energy, we used mostly hybrid generators instead of diesel. Analyzing our results at the end of the project, all of these decisions counted towards our greenest production to date, reducing the total emissions by 1/3 compared to an average commercial production. |
| Extra Credit 1: | Green Consultant: Maren Heyn |
