COMMERCIAL WORK
Craft: VFX/Animation (2023)
COMMERCIAL WORK (Craft: VFX/Animation)
JPG
JPG
MP4
1m:09s
BMW XM - Break the Norm - BMW M
EASYdoesit
Official Selection
| Title of Piece: | BMW XM - Break the Norm |
|---|---|
| Brand: | BMW M |
| Production Company: | EASYdoesit |
| Director(s): | Chehad Abdallah |
| Producer(s): | EASYdoesit: Gregor Möllers, Serviceplan: Katrin Habermann, Nelli Walker |
| Agency: | Serviceplan |
| Client: | BMW M |
| Director of Photography: | Konstantin Mazov |
| Production Design: | Eugenio Perazzo |
| Editor: | Anselm Koneffke |
| Creative Director: | Sebastien Stabenau, Jakob Eckstein |
| Visual Effects: | Bas Moonen, Jeroen Baars, Peter van Rij, Micha de Graaf, Stephen Pepper |
| Colour Grading: | Julien Alary |
| Animation: | Nick Groeneveld |
| Music Composer: | Nikolai Potthoff, Timor Litzenberger, Sebastian Zenke, Fabian Reifarth |
| Instagram Tag: | @ambassadors.studio, @easydoesit_berlin @serviceplan, @christianscottofficial |
| Sound Design: | Philipp Mönch, Martin Seyer |
| Short Synopsis: | The BMW XM is a high-performance hybrid SUV that breaks from tradition, so it’s only fitting that its launch commercial is equally as daring. Created by Serviceplan, produced by EASYdoesit, and directed by Chehad, the film features six-time Grammy-nominated musician Chief Xian aTunde Adjuah against a backdrop of VFX imagery by our Ambassadors team led by Bas Moonen. “Normal? What’s normal?” We hear him ask while getting glimpses of the new model car and slick symbolism of his successful career to date. Everything was designed from the ground up in CG, and we had extra fun adding easter egg details like ensuring the throne of trumpets match Chief’s own uniquely engraved trumpet, and the glass mirror breaks in the same pattern as the BMW XM’s sculptural roof liner. Full credit list: Brand Company name: BMW XM Head of Marketing: Robert Krailinger Project Managers: Daniel Kögel, Fabian Bolender, Melanie Degel Agency Company name: Serviceplan Hamburg Creative Directors : Sebastien Stabenau, Jakob Eckstein Agency Producers: Katrin Habermann, Nelli Walker Film Production Company name: EASYdoesit Director: Chehad Abdallah DOP: Konstantin Mazov Executive Producer: Gregor Möllers Producers: Selina Kaiser, David Mohn 1st AD: Alex Schimpke Unit Production Manager: Oskar Koller Production Designer: Eugenio Perazzo Editor: Anselm Koneffke Colorist: Julien Alary Music: Chief Adjuah Composers: Nikolai Potthoff, Timor Litzenberger, Sebastian Zenke, Fabian Reifarth Sound Designers: Philipp Mönch, Martin Seyer Executive Producer: Nikolaus Grunert Sound Mix: Not A Machine Post-Production Company name: Ambassadors Executive Creative Director: Justin Blyth Producers: Sophie van Kooten VFX Supervisor: Bas Moonen VFX Artists: Bas Moonen, Jeroen Baars, Peter van Rij, Micha de Graaf, Stephen Pepper 3D Supervisor: Ralph Meijer 3D Artists: Ralph Meijer, Jeroen Cloosterman, Sjoerd de Greef, Jonathan Krijgsman, Meryem Tok, Puck van Vliet, Tim Heikamp 3D Animation: Nick Groeneveld Designers: Mirjam Verhoog, Peter Klijn |
| Extra Credit 1: | ECD Ambassadors: Justin Blyth |
| Extra Credit 2: | 3D Artists Ambassadors: Ralph Meijer, Jeroen Cloosterman, Sjoerd de Greef, Jonathan Krijgsman, Meryem Tok, Puck van Vliet, Tim Heikamp |
| Extra Credit 3: | Designers Ambassadors: Mirjam Verhoog, Peter Klijn |
| Extra Credit 4: | Producer Ambassadors: Sophie van Kooten |
| Extra Credit 5: | VFX Supervisor Ambassadors: Bas Moonen |
