COMMERCIAL WORK
Craft: Use of Sound & Music (2023)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
MP4
2m:30s
NIVEA Sun - NIVEA Beiersdorf
Bro Cinema
Official Selection
| Title of Piece: | NIVEA Sun |
|---|---|
| Brand: | NIVEA Beiersdorf |
| Production Company: | Bro Cinema |
| Director(s): | Mario Patrocinio |
| Producer(s): | Bro Cinema |
| Agency: | Publicis One Touch |
| Client: | NIVEA Beiersdorf |
| Music Composer: | MassiveMusic Berlin |
| Instagram Tag: | @massivemusic #NIVEA |
| Short Synopsis: | The musical approach was to reflect the journey of our main character Criola, who is looking for the perfect urban space to realise her vision and continue on her creative path. It needed to be laid back and summery, uplifting and light (with a bit of edge), and incorporate some Latino influences. Most importantly it required authenticity. We constructed the soundtrack in a playful, yet confident way. Composing individual tracks for different scenes, that share stylistic elements and a similar production style, we effectively created a hip hop mixtape to introduce Criola. The music is rhythmic driven and and urban, yet timeless style, and the brass and string samples give the music an authentic latin inspired hip hop flavour. |
| Extra Credit 1: | Joss Brightwell |
