O2 Can Do

COMMERCIAL WORK (Craft: Use of Sound & Music)

JPG

MOV 2m:01s

Title of Piece:	O2 Can Do
Brand:	O2 Germany
Production Company:	Markenfilm Hamburg GmbH
Director(s):	Salomon Ligthelm
Producer(s):	Tatiana Bolte
Agency:	Serviceplan
Client:	O2 Germany
Music Composer:	MassiveMusic Berlin
Instagram Tag:	@massivemusic @markenfilm.hamburg
Sound Design:	MassiveMusic Berlin
Short Synopsis:	The challenge was to create an overall music pice that doesn't looses its audience interest since the commercial has a length of two minutes. Besides that, many different scenes in terms of content had to be supported by differentiated music and sound. Not only in the concert scene but also throughout the whole structure, snippets of unreleased songs by the artists RIN and SCHMIDT had to be incorporated into the composition. The sound design should transfer the spirit of really being part within the scene that was shown. To live up to the image, we focused on making the music sound like a journey. That's why we worked with energetic choirs throughout the piece, partly mixed from remixes of the artists' voices. In addition, tribal drums and urban sounds were added. Our attention also went to the idea of giving it a very soulful, digital flair. Our attention was also focused on the idea of giving it a very soulful, digital flair that encourages self-empowerment to the "CAN DO" claim.
Extra Credit 1:	Tip Florijn van den Bos
Extra Credit 2:	Joss Brightwell