COMMERCIAL WORK

Mercedes-Benz - Digital Experience - Mercedes-Benz AG
Sehsucht Berlin GmbH & Co. KG

Shortlist

Title of Piece:	Mercedes-Benz - Digital Experience
Brand:	Mercedes-Benz AG
Production Company:	Sehsucht Berlin GmbH & Co. KG
Director(s):	Creative Direction: Christian Zschunke, Guilherme Todorov
Producer(s):	Executive Producer: Markus Trautmann, Post Producer: Jan Birkenbach
Client:	Mercedes-Benz AG
Instagram Tag:	@mercedesbenz @seh.sucht @guitdrv @_colourful.pictures_ #mercedesbenz #sehsucht #mbos #digitalexperience #design
Short Synopsis:	“Any sufficiently advanced technology is indistinguishable from magic.” We spent the last few months delving into the magic of Mercedes-Benz technology in order to synthesize a new visual tone for them. This was not only a transformative creative journey for Mercedes-Benz Digital, but also for us, challenging our approach to design and storytelling. At the core stood a simple premise: "Mercedes-Benz is the synthesis of the digital and the analog”. We took this assertion, and developed a visual framework of materiality where translucent and digital met tangible and realistic. Once we established this unique visual framework we pushed forward to create something with it. Something that would feel out of place at Mercedes-Benz. Something that pushes their boundaries and challenges them – a visual and literal poem.