COMMERCIAL WORK
Commercials and Branded Content - Short (2023)
COMMERCIAL WORK (Commercials and Branded Content - Short)
JPG
JPG
MP4
1m:03s
Sohonet “We Connect Storytellers” - Sohonet
Dirty Films
Official Selection
| Title of Piece: | Sohonet “We Connect Storytellers” |
|---|---|
| Brand: | Sohonet |
| Production Company: | Dirty Films |
| Director(s): | D I • A L (Alice Gatti & Diego Indraccolo) |
| Producer(s): | Ben Parkin, Alex Bedford & Ellis Fox |
| Agency: | Agency: The Croc. Creative Director: Nick Watmough Copywriter: Fred Barber Business Director: Katherine Simon Project Manager: Charlotte Dawson |
| Client: | Sohonet |
| Instagram Tag: | @dirty_films @croc_bites |
| Short Synopsis: | In B2B, dystopia can be utopia. The Croc turns simple explainer film into sci-fi extravaganza. Defying category norms yet again, B2B creative agency The Croc has reunited with Dirty Films to produce another ground-breaking cinematic film for the Sohonet product portfolio. This is the second chapter in the multi-awarded Realise Your Vision series. Speaking directly to the industry-wide obsession with craft, its objective is to deliver powerful, branded content capable of capturing the imagination of the ones who’ve seen, done and made it all. No easy task when you’ve got the entirety of the end-to-end Sohonet product suite to articulate. The agency was initially briefed to produce a simple explainer film, outlining how Sohonet could empower filmmakers across production services, networking, and remote collaboration with three different offerings: Sohonet Exchange, Sohonet Media Network, and ClearView. However, the deep dive research previously conducted into the audience suggested this was just never going to cut it, as they pride cinematic authenticity above all else. For Sohonet to break through in a market flooded with technical jargon we needed to engage filmmakers on their terms, reflecting the kind of high-end production values this audience respects. On this, our film certainly delivers. Opening on a desolate, post-apocalyptic wasteland that wouldn’t look out of place at the movies, the shot instantly draws you into the story. The intriguing character strikes a bond of empathy with the viewer. Placing Sohonet firmly at the heart of the production industry, the film explores how Sohonet’s holistic offering helps filmmakers at every stage of the production process. The action goes from on-set location to postproduction, and back again, showing how Sohonet makes every stage of a production seamless. With such an array of services to explain, complexity could have drowned out any sense of narrative. However, the visceral world we created instantly engages the viewer, seamlessly taking them through the production process. It’s hard not to be hooked, to want to find out where our guy is going and whether his mission will be a success. In advertising, it’s often said ‘show don’t tell’. Instead of telling people Sohonet offers the tools to make compelling narrative cinema, we showed them. |
