COMMERCIAL WORK
Cultural Impact (2023)
COMMERCIAL WORK (Cultural Impact)
JPG
MOV
1m:00s
Be the man you want to be, but be a man who is alive
Big Productions
Shortlist
Title of Piece: | Be the man you want to be, but be a man who is alive |
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Production Company: | Big Productions |
Director(s): | Rémi Bezançon |
Producer(s): | Pierre Rambaldi |
Agency: | BETC FULLSIX |
Client: | Sécurité Routière |
Instagram Tag: | @bigprodparis @bezanconremi |
Short Synopsis: | On delicate and intimate images of three fathers at the maternity hospital and their first meeting with their son who has just been born, carried by the voice of Pio Marmai, to realize far from the stereotyped edifications, so dangerous on the roads. A touching transmission from a father to his son that conveys the message, without being moralistic, of risky male behavior behind the wheel. "Be the man you want to be, but be a living man". |