COMMERCIAL WORK
(New Generation Award)
"Meant to be worn" - Asphaltgold x Nike Air Jordan
STORIES2TELL GmbH
Winner
|
Title of Piece:
|
"Meant to be worn" |
|
Brand:
|
Asphaltgold x Nike Air Jordan |
|
Production Company:
|
STORIES2TELL GmbH |
|
Director(s):
|
Viktor Heinz |
|
Producer(s):
|
Viktor Heinz, Rob Giani |
|
Agency:
|
STORIES2TELL GmbH |
|
Client:
|
Asphaltgold |
| Director of Photography: |
Elias Köhler |
| Editor: |
Viktor Heinz |
| Script: |
Wyron Abrajano |
| Copywriter: |
Wyron Abrajano |
| Visual Effects: |
Richard Rilinger |
| Colour Grading: |
Nadir Mansouri |
| Costume Design: |
Mei Bunthiang |
| Instagram Tag: |
@viktor_viai @stories2tell.de @elias_c_j @jwyron @nadir_mansouri_seniorcolourist |
| Sound Design: |
De Falcon |
| Short Synopsis: |
The Air Jordan 1 is more than a sneaker. It’s a symbol for our dreams and a manifestation of greatness. But with all the hype around sneakers it has become a collectible and trading stock. A sneaker you don’t play in, you don’t dare to get dirty. It‘s used for showing-of, to resell or to protect it like it’s some holy grail. But that’s not how achieving your dreams look like. Having dreams means putting some work into it. Getting your hands dirty and taking some risks. A story that only a worn sneaker can tell. Thus, we encourage people to use their sneakers and dare to dream because sneakers are MEANT TO BE WORN. |
JPG
JPG
MP4
1m:28s
