COMMERCIAL WORK
Craft: Idea (2023)
COMMERCIAL WORK (Craft: Idea)
JPG
YOUTUBE
1m:50s
Love Means Everything - Gatorade
Believe Media
Official Selection
| Title of Piece: | Love Means Everything |
|---|---|
| Brand: | Gatorade |
| Production Company: | Believe Media |
| Director(s): | Jake Nava |
| Producer(s): | Elizabeth Silver (Believe Media), Ben Cooper, Celestina Lucero (TBWA/Chiat/Day) |
| Agency: | TBWA/Chiat/Day |
| Client: | Gatorade |
| Director of Photography: | David Johnson |
| Production Design: | Niamh Coulter |
| Editor: | Jessica Hernandez, Lost Planet |
| Creative Director: | Mark Peters, TBWA/Chiat/Day |
| Copywriter: | Evelyn Harper and Malu Lara, TBWA/Chiat/Day |
| Visual Effects: | Method Studios |
| Instagram Tag: | @jakenava @believemedia |
| Short Synopsis: | A once-in-a-lifetime talent, Serena Williams would soon be evolving away from the game that she had forever changed. As one of Gatorade’s longest-standing athlete partners, the brand wanted to celebrate Serena and pay homage to her impact on and off the court in an iconic way fitting of the G.O.A.T. What made Serena’s legacy different is that it began with the power of love. In tennis, “love” means zero - nothing, but for Serena, love was everything. Her self-belief has been an inspiration to everyone, but especially young women of color. “Love Means Everything," the brand film directed by Jake Nava, was a tribute to the worldwide movement Serena sparked — and a recognition that you can do anything if you have self-love. |
| Extra Credit 1: | Senior Art Director: Ronney Chong, TBWA/Chiat/Day |
| Extra Credit 2: | Art Director: Piper Alkonis, TBWA/Chiat/Day |
