COMMERCIAL WORK
New Generation Award (2023)
COMMERCIAL WORK (New Generation Award)
JPG
MP4
42s
Patterns of the street - Karl Kani
STORIES2TELL GmbH
Shortlist
Title of Piece: | Patterns of the street |
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Brand: | Karl Kani |
Production Company: | STORIES2TELL GmbH |
Director(s): | Viktor Heinz |
Producer(s): | Viktor Heinz, Alexander Ernst |
Agency: | grjnd.agency |
Client: | Urban Styles Agency |
Director of Photography: | Severin Strauss |
Editor: | Viktor Heinz |
Creative Director: | Wyron Abrajano |
Script: | Viktor Heinz & Wyron Abrajano |
Copywriter: | Wyron Abrajano |
Visual Effects: | Richard Rilinger |
Colour Grading: | Severin Strauss |
Animation: | Richard Rilinger |
Music Composer: | Justus Großkreuz - Loonylabs |
Instagram Tag: | @viktor_viai @stories2tell.de @severin_strauss @riemenrille @jwyron |
Short Synopsis: | In our film we highlight how the New York state of mind is woven into each detail of our clothes. Thus our film talks about stitches, fabrics and patterns that represent more than just a hoodie or some pants. They are a personal testimony for everyone who believes in him or herself. We will highlight this by keeping a close focus on the clothes and blend them into urban spaces. Because it’s just not about wearing the name Karl Kani. It’s about sharing a mindset. |
Extra Credit 1: | Service Production Company: Cherry New York |
Extra Credit 2: | Service Producer: Alexandra Ernst |