COMMERCIAL WORK
Commercials and Branded Content - Short (2023)
COMMERCIAL WORK (Commercials and Branded Content - Short)
JPG
MP4
56s
George - Easy - Erste - George
Creative Embassy
Shortlist
| Title of Piece: | George - Easy |
|---|---|
| Brand: | Erste - George |
| Production Company: | Creative Embassy |
| Director(s): | Lubos Vacke |
| Producer(s): | Vasek Slade, Matous Heger |
| Agency: | VMLY&R |
| Client: | Erste |
| Director of Photography: | Radim Strelka |
| Production Design: | Vojtech Kalecky |
| Editor: | Marek Kralovsky |
| Creative Director: | Tomas Novotny |
| Script: | Tomas Kresnicka |
| Visual Effects: | PFX |
| Colour Grading: | Jax Harney |
| Costume Design: | Barbora Kubi |
| Instagram Tag: | @lubosvacke @crtvembassy @matousheger |
| Sound Design: | Samuel jurkovic |
| Short Synopsis: | Bad weather, slow service in the eatery or a fitness class that we don't really want to go today. Who among us hasn't experienced that? On our phones, we control everything with a simple flick of a finger and adjust things as we wish. Switching, swiping, skipping what we don't like, tweaking reality with all sorts of filters, etc. What would it be like to have the same powers in real life? If everything worked like in Erste Bank's George app, life would be easy. The film, made in collaboration between VMLY&R Prague, production house Creative Embassy and their director Luboš Vacke, captures one day in the life of a young girl who adapts it to her wishes. The whole world of the George mobile app is playful and colourful by itself. The aim was to turn this look and feel into the film. That's why one of the main decisions was to create all the tricks practically and bring that playfulness into the story. |
