COMMERCIAL WORK
Craft: Direction (2023)
COMMERCIAL WORK (Craft: Direction)
JPEG
MP4
1m:31s
Squatters
Czar Amsterdam
Shortlist
| Title of Piece: | Squatters |
|---|---|
| Production Company: | Czar Amsterdam |
| Director(s): | Martin Werner |
| Producer(s): | Willem Bos, Carolien Eversdijk, Frank Coenen |
| Agency: | TBWA/Neboko |
| Client: | Achmea |
| Instagram Tag: | #squatters @czar_amsterdam @tbwaneboko |
| Short Synopsis: | In Martin Werner’s suspenseful spot for financial services provider Achmea, a gang of hooded characters carrying tools charge towards an abandoned building - but this isn’t your typical break-in. Naturally assuming that they are squatters, onlookers call the police who assemble en masse. Upon breaking into the house, the police are shocked to find a bunch of befuddled pensioners, who were simply looking for a place to call home. The film, produced through CZAR Amsterdam, is underscored with a climactic classical track, and aims to draw attention to the shortage of suitable housing for the elderly. |
