COMMERCIAL WORK
(Cultural Impact)
Tear the Paper Ceiling - Ad Council
Los York
Raw Selection
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Title of Piece:
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Tear the Paper Ceiling |
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Brand:
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Ad Council |
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Production Company:
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Los York |
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Director(s):
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Gabriel Novis |
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Producer(s):
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Post Producer: Ellie Ware, Agency Producer: Jessica Ryle, Line Producer: David Thomas |
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Agency:
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Ogilvy |
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Client:
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Ad Council |
| Director of Photography: |
Jeremy Snell |
| Editor: |
Mah Ferraz |
| Creative Director: |
Andrea Messer |
| Instagram Tag: |
@mahferraz, @Michelle_eskin, @amburrfarls, @Bradyfiero, @kelsey.harmon, @cutandrun, @ellie.wears, @gabriel.novis, @jessicabunnyryle |
| Sound Design: |
Andy Koger |
| Short Synopsis: |
For decades upward economic mobility for millions of STARs - workers Skilled Through Alternative Routes rather than a bachelor’s degree - has been blocked by an invisible barrier – the paper ceiling. Now a movement has begun. Led by Opportunity@Work and the Ad Council with support from dozens of national partners, this campaign is uniting workers and companies to tear the paper ceiling and see the STARs beyond it. This multiyear national public service advertising campaign, developed in partnership with the Ad Council, aims to expand upward mobility for the more than 70 million STARs workers in the U.S. This campaign pairs Opportunity@Work’s labor market insights with creative developed by award-winning creative agency Ogilvy. Like the AdCouncil’s many iconic national public awareness campaigns, the Paper Ceiling campaign will be supported with a fully integrated communications plan and donated media from partners that spans mass media nationwide, including broadcast, out-of-home, social media, targeted digital advertising, earned media, and other channels.
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| Extra Credit 1: |
Managing Partner: Michelle Eskin |
| Extra Credit 2: |
Executive Producer/Partner: Amburr Farls |
| Extra Credit 3: |
Head Of Production: Brady Austin Fiero |
| Extra Credit 4: |
Assistant Editor: Kelsey Harmon |
JPG
MP4
1m:02s
