COMMERCIAL WORK
Commercials and Branded Content - Short (2023)
COMMERCIAL WORK (Commercials and Branded Content - Short)
JPG
MP4
1m:09s
Rosalía Coke Creations <> - The Coca-Cola Company
Division
Shortlist
| Title of Piece: | Rosalía Coke Creations < |
|---|---|
| Brand: | The Coca-Cola Company |
| Production Company: | Division |
| Director(s): | Daniel Sannwald |
| Producer(s): | Sr. Post Producer: Brian Mulvey, Line Producers: Clémence Couten, Alexis Fonvieille, Post Producer: Alexandre Servat |
| Agency: | AKQA Sâo Paulo |
| Client: | The Coca-Cola Company |
| Director of Photography: | Xiaolong Liu |
| Visual Effects: | Jean-François Fontaine |
| Colour Grading: | Arthur Paux |
| Instagram Tag: | @akqa, @cocacola, @mahferraz, @cutandrunedit, @division.global, @danielsannwald, @xialongdp, @trvsbrthrs, @julesdvsn, @therealcleclecabaret, @rouge_chinois, @arthur_haik, @liam.mooore, @chloeandchenelle, @makeupbyariel, @jesushair, @sojinails, @markdemra, @dakota_giglio, @arthurpaux, @machinemollestudio, @guwapski, @alex_srvt, @sadcheerleader, @3danimecreator, @swanlenzner, @chutonvousecoute.com |
| Short Synopsis: | This bombastic eye-catching collaboration between superstar Rosalia and Coca Cola harnesses visual creativity and an irrepressibly catchy song - in a branded content music video that celebrates individuality. In the video, Rosalia is a powerful superhero taking on the world in bold style; style that is carried across realms, time, space and aesthetic, from live action, fast edited scenes, to animated sequences that leap from the screen, to the custom designed can that is part of Coca-Cola creations. The Coca-Cola Creations platform—which debuted in February when Coca-Cola Starlight offered fans a taste of outer space, followed by the gaming and metaverse-inspired Coca-Cola Byte—lends the brand to new expressions driven by collaboration, creativity and cultural connections. Over the course of 2022 and beyond, limited-edition flavors, designs and experiences will reimagine Coca-Cola and Coca-Cola Zero Sugar across physical and digital worlds |
| Extra Credit 1: | Managing Partner: Michelle Eskin |
| Extra Credit 2: | Executive Producer/Partner: Amburr Farls |
| Extra Credit 3: | Head Of Production: Brady Austin Fiero |
| Extra Credit 4: | Division EP: Laure Salgon |
| Extra Credit 5: | Division EP/Founding Partner: Jules de Chateleux |
