COMMERCIAL WORK
Craft: VFX/Animation (2023)
COMMERCIAL WORK (Craft: VFX/Animation)
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1m:00s
Acura. New World. Same Energy. - Acura
Radical Media
Shortlist
Title of Piece: | Acura. New World. Same Energy. |
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Brand: | Acura |
Production Company: | Radical Media |
Director(s): | Dave Meyers |
Producer(s): | Radical Media: Jim Bouvet, Mullenlowe: Amy Jo Deguzis |
Agency: | Mullenlowe Los Angeles |
Client: | Acura |
Director of Photography: | Scott Cunningham |
Editor: | Yeti Editorial |
Creative Director: | Ty Hayward |
Visual Effects: | Universal Production Partners, a.s. (UPP) |
Colour Grading: | UPP, Pavel Marko |
Animation: | Universal Production Partners, a.s. (UPP) |
Costume Design: | Courtney Stern |
Instagram Tag: | @upp_advertising @davemeyers @radicalmedia @mullenloweus @acura |
Sound Design: | Source Sound Inc. |
Short Synopsis: | Five fantasy worlds. Five distinct drivers. One VFX-packed journey through the Acura multiverse—a futuristic vision of parallel worlds directed by the legendary Dave Meyers and creatively fine-tuned by UPP engineers. The new 60-second unrestrained ride celebrates an all-new way of looking at electrification, where you openly love to drive! |
Extra Credit 1: | UPP VFX Supervisor: Jan Malíř |
Extra Credit 2: | UPP Producer: Štěpán Kříž |
Extra Credit 3: | UPP Project Coordinator: Jan Staněk |
Extra Credit 4: | UPP Art Director: Martin Smékal, Thomas Scarlett |