COMMERCIAL WORK
New Generation Award (2023)
COMMERCIAL WORK (New Generation Award)
JPG
MP4
1m:25s
Stained.
Filmakademie Baden-Württemberg
Shortlist
Title of Piece: | Stained. |
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Production Company: | Filmakademie Baden-Württemberg |
Director(s): | Maxi Antonia Stumpp |
Producer(s): | Julius Wieler, Priska Kraft |
Client: | Persil |
Instagram Tag: | @maxiantonia @juliuswieler @priskakraft @aljoscha_w |
Short Synopsis: | Stained! In our commercial for the detergent company Persil, we're telling a world where people magically get smudged for illegal, immoral, or shady acts. So every person in our spot walks around with dirty clothes, and all protagonists get one more stain after their reprehensible deeds. At the end of the commercial, Persil uses a claim to distance itself from responsibility for these acts and points out that they're not judging, just washing. |