COMMERCIAL WORK
Cultural Impact (2023)
COMMERCIAL WORK (Cultural Impact)
JPG
MP4
4m:05s
'LEA' - Intimus
Moonheist
Shortlist
| Title of Piece: | 'LEA' |
|---|---|
| Brand: | Intimus |
| Production Company: | Moonheist |
| Director(s): | Olivia Lang |
| Producer(s): | Ariel Hidal, Henrique Carvalhaes, Paula Lerrer, William Kim |
| Agency: | Ogilvy Brazil |
| Client: | Kimberly-Clark |
| Director of Photography: | Lícia Arosteguy |
| Production Design: | Manoela Moura |
| Editor: | Lucas Cainã |
| Colour Grading: | Alexandre Cristófaro |
| Costume Design: | Melina Schleder |
| Music Composer: | Paulo Corcione, Danilo Barbalaco |
| Instagram Tag: | @olvlng @itsmoonheist #LEA |
| Sound Design: | Thácio Palanca |
| Short Synopsis: | Amidst the Brazilian Dictatorship, Lea fights to become the world’s first female football referee. She will have to face the sexist political powers-that-be to prove that menstruation is not an obstacle to her career. Created by Ogilvy Brazil for Intimus, a regional brand of Kotex/Kimberly-Clark, ‘LEA' is a short film inspired by the life story of Lea Campos, considered the world’s first female football referee. Because menstruated or not, women can do anything. |
| Extra Credit 1: | Casting Director: Deborah Carvalho |
| Extra Credit 2: | Hair & Make-up Artist: Ana Sabbadin |
| Extra Credit 3: | 1st Assistant Director: Manu Fenerich |
| Extra Credit 4: | Creative Assistant: Willy Hajli |
