Shortlist Luck Is Alive COMMERCIAL WORK: CRAFT: IDEA

BRANDMAMI WATA

PRODUCTION COMPANYSTINK FILMS, GIANT FILMS

DIRECTOR(S)PAUL WARD

PRODUCER(S)EMMA LUNDY, CINDY GABRIEL, MARTINA LUELSDORF, PAUL WARD, JO BARBER

AGENCY-

CLIENTMAMI WATA

DIRECTOR OF PHOTOGRAPHY DEON VAN ZYL

PRODUCTION DESIGN PEET PIENAAR & WENDY FREDERIKSSON

EDITOR XANDER VANDER

CREATIVE DIRECTOR PEET PEINAAR

SCRIPT PEET PEINAAR

VISUAL EFFECTS TETAKI STUDIOS & GAVIN COETZEE

COLOUR GRADING JOSEPH BICKNELL

ANIMATION MAMI WATA CREATIVE

COSTUME DESIGN PEET PIENAAR & WENDY FREDERIKSSON

MUSIC COMPOSER MARIO BATKOVIC

SOUND DESIGN BDS

INSTAGRAM TAG @IAMPAULWARD @STINKBERLIN @STINKFILMS @GIANTFILMSZA

SHORT SYNOPSIS LUCK IS ALIVE TELLS THE STORY OF AN AFRICAN SURFER WHO IS A BELIEVER IN ANIMISM, A SENSIBILITY PREVALENT AMONG SURFERS THROUGHOUT AFRICA. ANIMISM IS BASED ON THE IDEA THAT EVERYTHING IS SENTIENT: THAT INANIMATE OBJECTS, PLANTS, ANIMALS OR EVEN ENTITIES SUCH AS THE OCEAN HAVE A SPIRIT OR A SOUL, OFTEN IN THE SENSE OF HAVING ‘PERSONHOOD’.
THE FILM DEMONSTRATES AN ANIMISTIC SENSIBILITY THROUGH THE CONCEPT OF LUCK. THE LINE, ‘LUCK IS ALIVE’, ENCAPSULATES THIS WAY OF RELATING TO THE WORLD: A SENSE OF THE ALIVENESS OF CHANCE, AND BY BELIEVING IN LUCK AND THAT LUCK IS ALIVE, LUCK CAN LEAD YOU TO BE LUCKY.
THE FILM FEATURES DAMME SAMB (21) A SURFER FROM DAKAR, SENEGAL A PREDOMINANTLY MUSLIM COUNTRY ON THE WEST COAST OF AFRICA. DAMME IS ALSO A BELIEVER IN ANIMISM.