Winner WOO! GO! by Atarashii Gakkou COMMERCIAL WORK: CRAFT: CASTING

BRANDNIKE

PRODUCTION COMPANYAOI PRO.

DIRECTOR(S)MACKENZIE SHEPPARD

PRODUCER(S)DAISUKE MISU

AGENCYWIEDEN+KENNEDY TOKYO

CLIENTNIKE JUKU

INSTAGRAM TAG @MACKSHEPP @AOIPRO @WIEDENKENNEDY @WKTOKYO @JAPAN_LEADERS @NIKETOKYO #NIKE

SHORT SYNOPSIS NIKE JUKU - A NEW PROGRAM BY NIKE TO IMPROVE THE PHYSICAL, EMOTIONAL AND MENTAL HEALTH OF STUDENTS IN JAPAN, WHO ARE UNDER SO MUCH PRESSURE TO PERFORM THAT THEY NOTORIOUSLY ATTEND CRAM SCHOOLS (“JUKU”). THE FILM IS SET TO THE TRACK “WOO! GO!” WHICH WE CO-WROTE ALONG WITH THE INCREDIBLE ATARASHII GAKKO! NIKE JUKU WILL BE AN ONGOING PROGRAM, AND FOR THIS FIRST STAGE, WE FOCUSED ON NIKE JUKU STUDY BREAKS, WHICH ARE FUN, EASY EXERCISES TO BE DONE AS A BREAK FROM STUDYING.