COMMERCIAL WORK

WOO! GO! by Atarashii Gakkou - Nike
AOI Pro.

Winner

Title of Piece:	WOO! GO! by Atarashii Gakkou
Brand:	Nike
Production Company:	AOI Pro.
Director(s):	Mackenzie Sheppard
Producer(s):	Daisuke Misu
Agency:	WIEDEN+KENNEDY TOKYO
Client:	Nike Juku
Instagram Tag:	@mackshepp @aoipro @wiedenkennedy @wktokyo @japan_leaders @niketokyo #nike
Short Synopsis:	Nike Juku - a new program by Nike to improve the physical, emotional and mental health of students in Japan, who are under so much pressure to perform that they notoriously attend cram schools (“juku”). The film is set to the track “WOO! GO!” which we co-wrote along with the incredible ATARASHII GAKKO! Nike Juku will be an ongoing program, and for this first stage, we focused on Nike Juku Study Breaks, which are fun, easy exercises to be done as a break from studying.