COMMERCIAL WORK (CRAFT: IDEA)

Guy On A Buffalo Wing - Slash Dynamic - Zaxby's JPG
Guy On A Buffalo Wing - Slash Dynamic - Zaxby's JPG
Guy On A Buffalo Wing - Slash Dynamic - Zaxby's JPG
Guy On A Buffalo Wing - Slash Dynamic - Zaxby's MP4 2m:20s

Guy On A Buffalo Wing - Zaxby's
Slash Dynamic

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Guy On A Buffalo Wing - Zaxby's - Slash Dynamic

Official Selection

Title of Piece: Guy On A Buffalo Wing
Brand: Zaxby's
Production Company: Slash Dynamic
Director(s): Kiran Koshy
Producer(s): Tanya Cohen, Caitlin Cohen, Elizabeth Stovall
Agency: Tombras
Client: Zaxby's Restaurants
Director of Photography: Joshua Hess
Production Design: JT Camp
Editor: Stephen Vaughn
Creative Director: Silver Cuellar III, Clay Prewitt, Kym Stone
Copywriter: Louie Spivak
Visual Effects: TallyHo!
Colour Grading: Big Finish
Costume Design: Mindy Saad
Music Composer: Jomo Edwards
Instagram Tag: #guyonabuffalowing #zaxbys @slashdynamic @kiran.koshy
Extra Credit 1: Art Director - Caitlin Smichowski
Short Synopsis: To promote Zaxby’s new-and-improved buffalo sauce, we revived and remixed a beloved buffalo meme, showing the world that a sequel can be every bit as good as the original.
We featured a cameo from the original Buffalo Rider movie star in our film. Jomo & The Possum Posse, the creators of the original meme, composed our music.
The campaign was a raging success. It aired on the Super Bowl and the NCAA College Football finals. Jimmy Kimmel Live! on ABC did an exclusive comedy sketch of our campaign. Our impressions exceeded 120MM within our restaurant chain footprint, with localized campaigns adding 150MM impressions. We generated over 340K clicks in paid media and 200K in localized campaigns. Our Social Media creative saw response rates lift up to 80% when compared to standard campaign benchmarks.
You can watch the original Guy On A Buffalo meme here: https://youtu.be/iJ4T9CQA0UM

Extra Credit 2: Hair/Make Up: Regina Harris
Extra Credit 3: 1st AD: Matthew JD Smith
Extra Credit 4: Group Account Director: Chris Randall
Extra Credit 5: Chief Marketing Officer: Joel Bulger
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