CRAFT: IDEA (2022)
COMMERCIAL WORK (CRAFT: IDEA)
Guy On A Buffalo Wing - Zaxby's
|Title of Piece:||Guy On A Buffalo Wing|
|Production Company:||Slash Dynamic|
|Producer(s):||Tanya Cohen, Caitlin Cohen, Elizabeth Stovall|
|Director of Photography:||Joshua Hess|
|Production Design:||JT Camp|
|Creative Director:||Silver Cuellar III, Clay Prewitt, Kym Stone|
|Colour Grading:||Big Finish|
|Costume Design:||Mindy Saad|
|Music Composer:||Jomo Edwards|
|Instagram Tag:||#guyonabuffalowing #zaxbys @slashdynamic @kiran.koshy|
|Extra Credit 1:||Art Director - Caitlin Smichowski|
|Short Synopsis:||To promote Zaxby’s new-and-improved buffalo sauce, we revived and remixed a beloved buffalo meme, showing the world that a sequel can be every bit as good as the original.
We featured a cameo from the original Buffalo Rider movie star in our film. Jomo & The Possum Posse, the creators of the original meme, composed our music.
The campaign was a raging success. It aired on the Super Bowl and the NCAA College Football finals. Jimmy Kimmel Live! on ABC did an exclusive comedy sketch of our campaign. Our impressions exceeded 120MM within our restaurant chain footprint, with localized campaigns adding 150MM impressions. We generated over 340K clicks in paid media and 200K in localized campaigns. Our Social Media creative saw response rates lift up to 80% when compared to standard campaign benchmarks.
You can watch the original Guy On A Buffalo meme here: https://youtu.be/iJ4T9CQA0UM
|Extra Credit 2:||Hair/Make Up: Regina Harris|
|Extra Credit 3:||1st AD: Matthew JD Smith|
|Extra Credit 4:||Group Account Director: Chris Randall|
|Extra Credit 5:||Chief Marketing Officer: Joel Bulger|