COMMERCIAL WORK
COMMERCIALS AND BRANDED CONTENT - SHORT (2022)
COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - SHORT)


Lemmas - Yandex
1. Yandex Magic Camp and 2. Rabochee Nazvanie

Raw Selection
Title of Piece: | Lemmas |
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Brand: | Yandex |
Production Company: | 1. Yandex Magic Camp and 2. Rabochee Nazvanie |
Director(s): | Lilia Popovscaia |
Producer(s): | Daria Kosacheva, Anastasia Matveenko |
Agency: | Yandex Magic Camp |
Client: | Yandex |
Director of Photography: | Arabec Davudov |
Editor: | Vlad Vdovin |
Creative Director: | Olga Veretinskaya |
Script: | Lilia Popovscaia |
Copywriter: | Alexander Votinov |
Colour Grading: | Ivan Dorogavtsev |
Animation: | Naizn Studio |
Costume Design: | Kolya Voznesensky / Chveskella |
Music Composer: | Philip Alexandrov |
Sound Design: | Philip Alexandrov |
Props Stylist: | Lilia Popovscaia |
Instagram Tag: | @wearemagiccamp |
Extra Credit 1: | Art Director: Lilia Popovscaia |
Short Synopsis: | Yandex is a large international tech company. After switching to remote mode, horizontal ties partially broke up. To bring back a sense of community and unity, we created data-based modular merch featuring the words that reflect the essence of unique Yandex culture: dichotomous love for numbers and language. We analyzed internal and external text arrays and picked the words Yandex employees use more frequently than people on the internet. Detachable patches with those words are an interactive part of merch, encouraging self-expression and empathic exchange. The project articulates the company’s versatile culture and creative atmosphere that bonds thousands of people worldwide. |
Extra Credit 2: | Head of Creative Agency: Mitya Meshcheryakov |
Extra Credit 3: | Stylist: Masha Ligay |