Shortlist Shake it off COMMERCIAL WORK: NEW GENERATION AWARD

BRANDICEBREAKER

PRODUCTION COMPANYDOMINIC WILCOX

DIRECTOR(S)DEVON FERGUSON

PRODUCER(S)HENRY DAVIES & BRADLEY WOODUS

AGENCYENGINE

CLIENTICEBREAKER

DIRECTOR OF PHOTOGRAPHY RICHARD MOTT

CREATIVE DIRECTOR STEVE HAWTHORNE

COPYWRITER DOUG REDFERN & JOE ROBERTS

INSTAGRAM TAG @DEVOFERGY

SHORT SYNOPSIS ICE BREAKER. IT’S A LIGHT, HOPPY PALE ALE. IT TASTES GREAT. BUT THAT’S ABOUT IT. DESPITE ITS NAME, IT WON’T SUDDENLY GIVE YOU THE ABILITY TO BREAK THE ICE IN ANY SOCIAL SITUATION. IT WON’T TURN YOU INTO SOME KIND OF CASANOVA OR CONVERSATIONAL WHIZZ-KID. SO, WHEN YOU FIND YOURSELF STARING AT THE LABEL THINKING “SHOULD I?” PLEASE REMEMBER. IT'S JUST A NAME.