COMMERCIAL WORK
(CRAFT: CASTING)
Pit StAHAp - AHA Sparkling Water
Tool of NA
Official Selection
|
Title of Piece:
|
Pit StAHAp |
|
Brand:
|
AHA Sparkling Water |
|
Production Company:
|
Tool of NA |
|
Director(s):
|
Paul Briganti |
|
Producer(s):
|
Lauren Bauder |
|
Agency:
|
Preacher |
|
Client:
|
Coca-Cola |
| Director of Photography: |
Michelle Lawler |
| Production Design: |
Andrea Leigh |
| Editor: |
Kevin Zimmerman |
| Creative Director: |
Zach Watkins / Marcus Brown |
| Copywriter: |
Tyler Booker |
| Visual Effects: |
Method Studios |
| Sound Design: |
Music And Strategy |
| Instagram Tag: |
@drinkaha @preacheraustin @toolofna @cartel.tv @musicandstrategy @paulbriganti |
| Short Synopsis: |
Inspired by the popular phrase, “Can I get an amen?!” the AHA campaign and tagline—“Can I Get An AHA?”—became much more than your average question. It became a joyful and inviting rally cry meant to evoke an enthusiastic response, putting the product at the center of both the action and reaction. In addition, it drove name recognition through the tagline itself and through all of the campaign executions. |
JPG
MOV
30s
