COMMERCIAL WORK
(CRAFT: EDITING)
Ray-Ban - You're On - Ray-Ban
C41
Shortlist
|
Title of Piece:
|
Ray-Ban - You're On |
|
Brand:
|
Ray-Ban |
|
Production Company:
|
C41 |
|
Director(s):
|
Iacopo Carapelli |
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Producer(s):
|
Barbara Guieu |
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Client:
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LUXOTTICA |
| Director of Photography: |
Karim Andreotti |
| Production Design: |
Dominique Aizpurua |
| Editor: |
Giulia Peruzzotti |
| Creative Director: |
Elmar De Jong, Marco Flaviani, Alessandro Monestiroli |
| Colour Grading: |
Daniel Pallucca |
| Music Composer: |
Massive Music |
| Instagram Tag: |
@c41.eu @iacopocarapelli @karimmmmx @chez_dominique @smitthy @giuliaperuzzotti_editor @massivemusic @daniel.pallucca |
| Extra Credit 1: |
Stylist: Giulia Revolo |
| Short Synopsis: |
Ray-Ban - You’re On is the latest global campaign for Ray-Ban directed by Iacopo Carapelli and produced by C41. In line with “You’re On”, the brand’s core message launched in 2020, the campaign encourages us to live in the moment and embrace the most authentic version of ourselves. With Ray-Ban - You’re On, we challenge the perception that as a species we have become static and complacent - happy to follow orders without daring to question them. A tribute to how unique each one of us is, the campaign inspires us to break free, speak up and not be afraid to show our true colours. |
| Extra Credit 2: |
Make-up: Jonathan Sanchez |
| Extra Credit 3: |
Casting: Giulia Smith |
| Extra Credit 4: |
Post-production: Paola Boioli |
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