SHORT SYNOPSISTHE IDEA WAS TO CREATE A CAMPAIGN THAT SHOWS CONSUMERS THAT THEIR ACTIONS CAN ACTUALLY HAVE A BIGGER IMPACT ON THE ENVIRONMENT, THAN THEY WOULD ASSUME. WE VISUALIZED A WALKING INSPIRATION AND SHOW HOW EVEN ONE SUSTAINABLE CHOICE, SUCH AS PURCHASING SUSTAINABLE CLOTHING, CAN START COLLECTIVE CHANGE THROUGH A RIPPLE EFFECT CAUSED BY LOTS OF PEOPLE INSPIRING EACH OTHER.
EXTRA CREDIT 2FLOWER DESIGN: LILO KLINKENBERG
EXTRA CREDIT 3CASTING: TSELLOT MELESSE & JULIE SINIOS