SHORT SYNOPSISFROSTA IS A PIONEER IN THE FROZEN FOOD INDUSTRY. THEY CONSISTENTLY REFRAIN FROM USING ADDITIVES OF ANY KIND WITH THE CONVICTION THAT THEY ONLY WANT TO SELL REAL FOOD. THAT'S WHAT THEY CALL THE "REINHEITSGEBOT". THERE ARE NO HIDDEN PRESERVATIVES, FLAVORS, EMULSIFIERS OR COLORANTS IN IT. THIS IS A MATTER OF COURSE FOR FROSTA, AND IT SHOULD BE FOR CONSUMERS AS WELL. AFTER ALL, WE DON'T WANT TO GET A ZEBRA WITH A CELL PHONE CONTRACT. DO WE?