COMMERCIAL WORK

Outlaw Runners - Distance
Soldats

Shortlist

Title of Piece:	Outlaw Runners
Brand:	Distance
Production Company:	Soldats
Director(s):	Jules Renault
Producer(s):	Pierre Cazenave-Kaufman & Charlotte Giral
Agency:	BETC
Client:	Distance
Director of Photography:	Jules Renault
Editor:	Jules Renault
Creative Director:	Stéphane Xiberras , Stephan Schwarz
Copywriter:	Alexandre Girot
Visual Effects:	Paul Laurent
Music Composer:	GUM – Green United Music
Instagram Tag:	@production @Soldats_films @betcparis @renaultjules @reupie_ @charlottegiral @stephan_schwarz @jenesuissurinstagram @julien_vergnito @naza_giral @paul_laurnt
Extra Credit 1:	ART DIRECTOR : Julien Vergne and Alexandre Girod
Short Synopsis:	On August 31st 2021, Paris speed limit falls from 50 to 30km/h. To enforce this new law, speed camera were installed everywhere. The penalty for the speeding : a 135€ fine. But French always find a way to break the rules. Distance, a high performance running store challenged professional athletes to get caught by the speed cameras. In addition to the social video, overexposed black-and-whites pictures in the form of speed camera images were displayed in an outdoor guerrilla campaign, on social media and in-store. This campaign set the media on fire and the campaign earned 117 000 000 impressions and 105 press articles repressing 6 million euro in earned media. Being an outlaw runner became a trend with a large number of athletes sharing their attempts to trigger speed cameras on social media.
Extra Credit 2:	LINE PRODUCER : Lina Maldonado
Extra Credit 3:	HEAD OF POST-PRODUCER : Grégoire Giral
Extra Credit 4:	CO-EDITOR & CRAFT : Paul Laurent