CRAFT: VFX/ANIMATION (2022)
COMMERCIAL WORK (CRAFT: VFX/ANIMATION)
The Rhythm of Denim - G-Star Raw
|Title of Piece:||The Rhythm of Denim|
|Production Company:||Halal, Ambassadors|
|Agency:||The Family Amsterdam|
|Instagram Tag:||@ambassadors.studio, @halal.amsterdam, @thefamilyamsterdam, @gstarraw|
|Short Synopsis:||In 2022, tap dance is making a modern revival across the globe. But this time, it's been remixed on the streets.
The latest campaign by G-Star Raw captures an artistic interpretation between two world class tap dancers - expressing themselves without the use of language, but with dance as a dialogue and denim as their uniform.
We used subtle VFX to amplify all this magical movement, literally multiplying each dancer into a storm of body doubles wearing different styles from the latest collection , tapping as a troupe and moving to the rhythm of denim.