COMMERCIAL WORK
CRAFT: IDEA (2022)
COMMERCIAL WORK (CRAFT: IDEA)
JPEG
JPG
MP4
1m:14s
Outlaw Runners - Distance
Soldats
Shortlist
Title of Piece: | Outlaw Runners |
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Brand: | Distance |
Production Company: | Soldats |
Director(s): | Jules Renault |
Producer(s): | Pierre Cazenave-Kaufman & Charlotte Giral |
Agency: | BETC |
Client: | Distance |
Director of Photography: | Jules Renault |
Editor: | Jules Renault |
Creative Director: | Stéphane Xiberras , Stephan Schwarz |
Copywriter: | Alexandre Girot |
Visual Effects: | Paul Laurent |
Music Composer: | GUM – Green United Music |
Instagram Tag: | @production @Soldats_films @betcparis @renaultjules @reupie_ @charlottegiral @stephan_schwarz @jenesuissurinstagram @julien_vergnito @naza_giral @paul_laurnt |
Extra Credit 1: | ART DIRECTOR : Julien Vergne and Alexandre Girod |
Short Synopsis: | On August 31st 2021, Paris speed limit falls from 50 to 30km/h. To enforce this new law, speed camera were installed everywhere. The penalty for the speeding : a 135€ fine. But French always find a way to break the rules. Distance, a high performance running store challenged professional athletes to get caught by the speed cameras. In addition to the social video, overexposed black-and-whites pictures in the form of speed camera images were displayed in an outdoor guerrilla campaign, on social media and in-store. This campaign set the media on fire and the campaign earned 117 000 000 impressions and 105 press articles repressing 6 million euro in earned media. Being an outlaw runner became a trend with a large number of athletes sharing their attempts to trigger speed cameras on social media. |
Extra Credit 2: | LINE PRODUCER : Lina Maldonado |
Extra Credit 3: | HEAD OF POST-PRODUCER : Grégoire Giral |
Extra Credit 4: | CO-EDITOR & CRAFT : Paul Laurent |