Shortlist TURN UP MOVEMENT COMMERCIAL WORK: COMMERCIALS AND BRANDED CONTENT - SHORT

BRANDADIDAS

PRODUCTION COMPANYANDRE BATO FILMS

DIRECTOR(S)SAM SULAM

PRODUCER(S)MAXIMILIAN KURZWEIL

AGENCYM&C SAATCHI

CLIENTADIDAS

INSTAGRAM TAG @SAMSULAM @ANDREBATO

SHORT SYNOPSIS DIRECTED BY SAM SULAM, "TURN UP MOVEMENT" IS ADIDAS' LATEST HEADPHONES CAMPAIGN. THE SPOT FINDS SUPERSTAR RAPPER QUAVO (ONE-THIRD OF MIGOS), WITH THE HELP OF ADIDAS HEADPHONES, AS HE UTILIZES SPORT TO RECONNECT, INSPIRE, AND MOTIVATE HIMSELF TO SUSTAIN THE LIFESTYLE OF A MULTI-HYPHENATE ARTIST. THE CAMPAIGN WAS PRODUCED BY AB FILMS AN HELMED BY CREATIVE AGENCY M&C SAATCHI S&E.