COMMERCIAL WORK

IN THE CITY, THIS WOMAN WEARS CAMAIEU - CAMAIEU
Birth Production

Official Selection

Title of Piece:	IN THE CITY, THIS WOMAN WEARS CAMAIEU
Brand:	CAMAIEU
Production Company:	Birth Production
Director(s):	Jan Gleie
Producer(s):	Hugo Legrand-Nathan
Agency:	Buzzman
Client:	CAMAIEU
Director of Photography:	Tim Lorentzen
Production Design:	Thomas ABOULKER
Creative Director:	Georges Mohammed-Chérif
Copywriter:	Georges Mohammed-Cherif
Props Stylist:	Eve CASIEZ
Instagram Tag:	Film "IN THE CITY, THIS WOMAN WEARS CAMAIEU" for @camaieu directed by @jan_gleie, producted by @birth_production
Extra Credit 1:	Creative Director / Art Director - Souen Lê Vân (Buzzman)
Short Synopsis:	Ready to become again the favorite brand of all French women and come back in force on a ready-to-wear market "standardized and disconnected from real life", Camaieu asserts itself as a brand that values women through a bold 360 communication campaign. The film directed by Jan Gleie (Birth) highlights active and charismatic women at the heart of their profession and with their uniforms: midwife, firefighter, lawyer, beekeeper, cook ... A strong representation of women sublimated, but not objectified or fantasized and a recognition of their place, their power and their beauty without making them untouchable heroines. For Camaieu, fashion is not a dream industry but a real tool that helps women feel good and strong in their daily lives.
Extra Credit 2:	Head of Production - Vanessa Barbel (Buzzman)
Extra Credit 3:	TV Production - Assya Mediouni (Buzzman)
Extra Credit 4:	Creative : Edouard Jacquelin (Buzzman)