Official Selection IN THE CITY, THIS WOMAN WEARS CAMAIEU COMMERCIAL WORK: COMMERCIALS AND BRANDED CONTENT - SHORT

BRANDCAMAIEU

PRODUCTION COMPANYBIRTH PRODUCTION

DIRECTOR(S)JAN GLEIE

PRODUCER(S)HUGO LEGRAND-NATHAN

AGENCYBUZZMAN

CLIENTCAMAIEU

DIRECTOR OF PHOTOGRAPHY TIM LORENTZEN

PRODUCTION DESIGN THOMAS ABOULKER

CREATIVE DIRECTOR GEORGES MOHAMMED-CHÉRIF

COPYWRITER GEORGES MOHAMMED-CHERIF

PROPS STYLIST EVE CASIEZ

INSTAGRAM TAG FILM "IN THE CITY, THIS WOMAN WEARS CAMAIEU" FOR @CAMAIEU DIRECTED BY @JAN_GLEIE, PRODUCTED BY @BIRTH_PRODUCTION

EXTRA CREDIT 1 CREATIVE DIRECTOR / ART DIRECTOR - SOUEN LÊ VÂN (BUZZMAN)

SHORT SYNOPSIS READY TO BECOME AGAIN THE FAVORITE BRAND OF ALL FRENCH WOMEN AND COME BACK IN FORCE ON A READY-TO-WEAR MARKET "STANDARDIZED AND DISCONNECTED FROM REAL LIFE", CAMAIEU ASSERTS ITSELF AS A BRAND THAT VALUES WOMEN THROUGH A BOLD 360 COMMUNICATION CAMPAIGN. THE FILM DIRECTED BY JAN GLEIE (BIRTH) HIGHLIGHTS ACTIVE AND CHARISMATIC WOMEN AT THE HEART OF THEIR PROFESSION AND WITH THEIR UNIFORMS: MIDWIFE, FIREFIGHTER, LAWYER, BEEKEEPER, COOK ... A STRONG REPRESENTATION OF WOMEN SUBLIMATED, BUT NOT OBJECTIFIED OR FANTASIZED AND A RECOGNITION OF THEIR PLACE, THEIR POWER AND THEIR BEAUTY WITHOUT MAKING THEM UNTOUCHABLE HEROINES. FOR CAMAIEU, FASHION IS NOT A DREAM INDUSTRY BUT A REAL TOOL THAT HELPS WOMEN FEEL GOOD AND STRONG IN THEIR DAILY LIVES.

EXTRA CREDIT 2 HEAD OF PRODUCTION - VANESSA BARBEL (BUZZMAN)

EXTRA CREDIT 3 TV PRODUCTION - ASSYA MEDIOUNI (BUZZMAN)

EXTRA CREDIT 4 CREATIVE : EDOUARD JACQUELIN (BUZZMAN)