The Punishment. - Birth Production - Canal + JPG
The Punishment. - Birth Production - Canal + MP4 44s

The Punishment. - Canal +
Birth Production

The Punishment. - Canal + - Birth Production

Official Selection

Title of Piece: The Punishment.
Brand: Canal +
Production Company: Birth Production
Director(s): Hugues de la Brosse
Producer(s): Tristant Beraud
Agency: Havas Village Geneva
Client: Canal + group
Director of Photography: Julien Meurice
Production Design: Guillaume Deviercy
Creative Director: Gabriel Mauron
Copywriter: Pascal Charvet
Props Stylist: Frieda Yes
Instagram Tag: The Punishment for @canaplus directed by Hugues de la Brosse, produced by @birth_productions and imagined by @havas_switzerland
Extra Credit 1: Senior Art Director - Thomas Lafourcade (agency)
Short Synopsis: CANAL+ shows mother knows best thanks to “The Punishment.”
A beautiful mix of humour, truth, and an impressive reel of TV/contents offerings in one witty package.
In a competitive context driven by two types of businesses, the big streaming platforms on one hand (Amazon, Netflix, etc.) and linear TV broadcasters on the other, our goal was to assert that CANAL+ is the only player that brings together both at the very same place. Indeed, CANAL+ is the only platform that offers not just cinema and series but also live sports and live TV channels.
Extra Credit 2: Project Manager - Alexia Rayar (agency)
Extra Credit 3: Production manager : Alban Nelva-Pascal (production)
Extra Credit 4: Casting director : Gilles MARTINEZ (production
Extra Credit 5: Post-Production : Birth Productions
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