CRAFT: DIRECTION (2021)
COMMERCIAL WORK (CRAFT: DIRECTION)
Open That Coca-Cola - Coca-Cola
|Title of Piece:||Open That Coca-Cola|
|Producer(s):||Nick Goldsmith (Caviar) / Tom Dean + Matt Ellingham (W+K)|
|Director of Photography:||Ben Todd|
|Production Design:||Ninon De Klerk|
|Editor:||Sam Bould @ Final Cut|
|Creative Director:||Joe De Souza / Juan Sevilla|
|Script:||Creatives: Abbey Monteiro / Jay Daniells / Will Lancaster|
|Visual Effects:||Post: The Mill / Colourist: Alex Gregory|
|Music Composer:||Tyler The Creator|
|Sound Design:||Sam Ashwell @ 750mph|
|Short Synopsis:||The unique, refreshing taste of Coca-Cola has been uplifting the world for generations. It’s an experience that only enjoying a Coca-Cola can offer, yet one that’s nearly impossible to describe in words.
That’s why, in 2021, Coca-Cola wants to share with everyone what a Coke experience is all about, whether it’s Coca-Cola Original Taste, Coca-Cola Zero Sugar or any of its flavour variants, by giving new drinkers a way to describe its beyond-words sensation.
Via a brand-new campaign launching today, it brings to life the first sip of Coca-Cola and the expressions we use to convey its great taste and experience of upliftment, and enjoyment when drinking it: Ahhhh! Oooh! Yeah!
Bringing to life the whole experience, Tyler, The Creator has created a new, original track featured in the campaign, which truly brings to life the iconicity of a Coca-Cola through a unique interpretation highlighting this indescribable experience. Encapsulating that undefinable experience, Coca-Cola has found the perfect partner in Tyler, The Creator. The visionary artist is a long-time fan of the brand and shares an authentic originality, allowing him to express the Coca-Cola experience in the way he knows best: through music.
|Extra Credit 1:||Executive Producer: Ellie Goodwin|
|Extra Credit 2:||Choreographer: Zoyi Lindy / Supple Nam|
|Extra Credit 3:||Stylist: Catherine de Reuck|
|Extra Credit 4:||Hair & MakeUp: Nadine Gherzedinne|
|Extra Credit 5:||Line Producer: Laila Shrand @ Gatehouse Commercials|