CRAFT: USE OF SOUND & MUSIC (2021)
COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)
Slide - Churchill Insurance
|Title of Piece:||Slide|
|Production Company:||Pulse Films|
|Producer(s):||Laura Melville, Henry Davies (Engine) // Chris Harrison (Pulse)|
|Director of Photography:||Ben Fordesman|
|Production Design:||Jon Henson|
|Editor:||Ellie Johnson (Tenthree)|
|Creative Director:||David Dearlove, Richard Nott|
|Sound Design:||Bark Studios|
|Short Synopsis:||Churchill's furry-faced mascot takes a trip to the fair in the brand's latest relaxing ad.
The spot shows Churchie as he casually makes his way down a metal slide.
"Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving", a voiceover declares before encouraging consumers to "Chur-chill".
Scored by Africa Express' 'Morals', the music blends seamlessly with Sam Pilling's visuals, inducing a relaxed atmosphere to accompany the CG bulldog's leisurely slide.
|Extra Credit 1:||Music Supervisor: Jonathan Watts|