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OUIGO : IT’S YOUR TURN TO CREATE MEMORIES FOR YOUR CHILDREN
COMMERCIAL WORK:
CRAFT: IDEA
BRANDOUIGO
PRODUCTION COMPANYBIRTH
DIRECTOR(S)UGO MANGIN
PRODUCER(S)ARTHUR EMORINE, HUGO LEGRAND NATHAN
AGENCYROSAPARK
CLIENTSNCF
DIRECTOR OF PHOTOGRAPHYRAPHAËL VANDENBUSSCHE
PRODUCTION DESIGNTINKA RODRIGUEZ
EDITORMAXIME POZZI-GARCIA
CREATIVE DIRECTORGILLES FICHTEBERG, JEAN FRANÇOIS SACCO
COPYWRITERDIMITRI LUCAS
SHORT SYNOPSISTO ALL THOSE KIDS WHO ARE NOW PARENTS, OUIGO HAS A MESSAGE FOR YOU: IT'S YOUR TURN TO CREATE THOSE MEMORIES THAT YOUR CHILDREN WILL REMINISCE ABOUT ALL THEIR LIVES. MORE THAN A TRAIN SERVICE, OUIGO OFFERS THE EVERLASTING PROMISE OF LOW PRICES IN ORDER TO EXPERIENCE BIG TRAVEL AND VACATION ADVENTURES..
TO HIGHLIGHT THIS OFFER, OUIGO, ITS AGENCY ROSAPARK AND BIRTH PRODUCTION CREATED A FILM WITH AN INTERGENERATIONAL, UNIVERSAL MESSAGE ABOUT VACATION MEMORIES, THE APTLY-TITLED "MEMORIES".
WITH THIS NEW FILM AIMED AT FAMILIES, OUIGO TAKES US TO THE SEASIDE, WITH A COMPILATION OF MEMORIES CAUGHT ON CAMERA - A CAMCORDER OF COURSE - JUST LIKE YOU WERE WATCHING A HOME MOVIE SHOT BY YOUR PARENTS IN THE 80S AND 90S. QUINTESSENTIAL SCENES AT THE BEACH, AT THE CAMPSITE AND EVEN THAT FIRST SLOW DANCE - BOTH TOUCHING AND FUNNY, SET TO “LA LAMBADA”, THE ULTIMATE, TIMELESS SUMMER HIT, THE FILM IS SURE TO REAWAKEN THE FONDEST OF SUMMER MEMORIES.
