CRAFT: DIRECTION (2021)
COMMERCIAL WORK (CRAFT: DIRECTION)
|Title of Piece:
|Executive Producer: Willem Bos, Producer: Wies Dammers
|Director of Photography:
|Darre van Dijk, Dennis Baars, Erik Falke
|Carolina van Vugt
|What begins as a potentially clichéd story about the misfortunes of a black cat, is completely turned on its head throughout this heartwarming campaign. The commercial follows an older man and Frummel the stray cat who, following a series of fateful occurrences, turns out to be an incredibly lucky charm. As Frummel rescues the man from multiple mishaps and prevents a potentially grave injury the spot aims to convince people to believe in the mystery of luck.