CRAFT: USE OF SOUND & MUSIC (2021)
COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)
#LetYourBodyFlow - Bodyform
|Title of Piece:||#LetYourBodyFlow|
|Production Company:||Canada London|
|Director of Photography:||Deepa Keshvala|
|Sound Design:||750 mph|
|Short Synopsis:||AMVBBDO’s latest campaign for Bodyform, directed by Femke Huurdeman of CANADA, celebrates the honest realities of periods as the brand unveils a new innovation: sustainable period pants. As vivid pink and red imagery beautifully flow throughout the films, the #LetYourBodyFlow campaign shines a light on women’s experiences.
We composed a contemporary rap beat that combines sweeping synth loops, sub-bass and harp swells to interact with the intricate mix of live-action and kinetic fluid animation. Our progressive track builds towards an assured climax as the powerful message “Never Sorry” appears on-screen.
|Extra Credit 1:||Post production company: Okay Studio|