Shortlist Yourself Personal Work: New Generation Award

BRANDX&Y

PRODUCTION COMPANYHIGHLIFE MEDIA GMBH

DIRECTOR(S) NELIS FRIEDRICHS

BUSINESS REGION 37040

SHORT SYNOPSIS TWO FRIENDS EXPLORE THEIR MASCULINITY.

RUNTIME 01:26

RELEASE DATE 2020-02-14

PRODUCER(S) MARC FABREGA

DIRECTOR OF PHOTOGRAPHY DANIEL SCHUA

EDITOR DANIEL SCHUA & NELIS FRIEDRICHS

MUSIC COMPOSER EVAN MCDONALD

SOUND DESIGN EIKE KOELLMANN

SCRIPT NELIS FRIEDRICHS

INDIVIDUAL CREDITS CAST: TOMAS RABBERING & MALTE THOMSEN

INDIVIDUAL CREDITS COLOR GRADING: MARINA STARKE

NOTES FOR JUDGING WHAT DOES IT MEAN TO BE YOURSELF? WE HAVE BEEN DEALING WITH THE TOPIC OF INDIVIDUAL SELF-PERCEPTION FOR SOME TIME NOW. WITH THIS SPOT WE WANT TO DRAW ATTENTION TO MODERN SEXISM. ESPECIALLY IN PERFUME ADVERTISEMENTS, THE OUTDATED GENDER STEREOTYPES STILL PLAY A MAJOR ROLE. WHAT PREVENTS US FROM BREAKING OUT OF THESE STRUCTURES?

STATEMENT 37091