COMMERCIAL WORK
Craft: Direction (2025)
COMMERCIAL WORK (Craft: Direction)
JPG
MP4
45s
Yawns - IKEA
Henry
Shortlist
| Title of Piece: | Yawns |
|---|---|
| Client/Brand: | IKEA |
| Production Company: | Henry |
| Director(s): | Ok Great |
| Producer(s): | Hugo Diaz |
| Agency: | Buzzman |
| DoP: | Daniel Voldheim |
| Instagram Tag: | @henry.tv @diazugo @buzzman_agency @ikea |
| Short Synopsis: | In the crowds on the streets, in the subway, at work, or in a packed hospital waiting room, everyone is yawning—long and openly. Everyone? Not quite. Among the sleepy commuters and lethargic coworkers, a few stand out: the irreducible ones resisting the yawning epidemic, with fresh faces and bright eyes. Above their heads, an IKEA product label appears. Pillow, duvet, mattress—just a few of the IKEA items that provide them with quality, restorative sleep for a day full of energy. |
